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Retailer Ratings
Ritani, Founded in 1999
Ritani pairs online diamond shopping with a free In-Store Preview program — a selected diamond or ring ships to a local partner jeweler so you can try it on in person before completing the purchase.
What Reddit is Saying
Reddit discussion about Ritani is generally positive on loose-diamond pricing and selection, with several buyers saying they found strong value compared with traditional jewelers and other online retailers. Customer service also gets praise in successful orders, especially when representatives help with substitutions, questions, or price matching. The recurring complaints are inventory mismatches, delayed shipments, canceled or unavailable stones after purchase, and uneven confidence in Ritani-made settings. A common Reddit strategy is to buy the loose stone from Ritani and have a trusted local jeweler make or set the ring.
👍 Positive
A buyer said Ritani had the best pricing they found for a lab-grown diamond and praised responsive phone/email support despite a late delivery.
r/labdiamond →A recent bride praised Ritani's selection, affordability, finished ring quality, and helpful customer service.
r/labdiamond →One buyer whose original stone became unavailable said Ritani substituted a more expensive comparable diamond and left them highly satisfied.
r/labdiamond →👎 Constructive
One customer was told a stone had been secured, only to learn hours later that it was actually unavailable.
r/labdiamond →Another buyer described weeks of confusion around a held stone and price match before the diamond became unavailable, although the replacement eventually worked out.
r/labdiamond →Several commenters recommend Ritani for loose stones but prefer local jewelers for settings because of concerns about setting quality and service.
r/labdiamond →AI-generated summary of public Reddit discussion, not affiliated with Reddit. Last updated 2026-08-22 · based on 7 discussions.